Apple’s smartphone market share plunges
IDC, a research firm has just released its estimates of worldwide mobile phone and smartphone shipments for 2Q 2012. The analytics data revealed the iPhone’s slow year-to-year growth with prime competition Samsung’s skyrocketing Galaxy line sales record caused Apple’s market share to slip considerably from same previous periods.
Significantly, Apple’s smartphone shipments of 26 million iPhones were up 27.5 percent year-over-year with market share of 16.9 percent. And the story boils up with Samsung almost doubling the market share and shipments versus Apple’s records. Samsung was able to ship 50.2 million smartphones which fire up 172.8% year-over-year easily crowning Sammy as the top smartphone manufacturer globally.
Apple’s smartphone share plunge as expected due to aging iPhone 4S and expectation for a new iPhone version due to next quarter. And this cycle of decline is not unusual for Apple, as the iPhone shipment volume considerably at peak during the first two quarter after its intro. So like we mentioned on our previous posts, the new iPhone 5 is a crucial stake for Apple’s stand in the smartphone market, as competition has been improving rapidly —-specific for Android devices, where Samsung seemed to be one of the strongest.
In addition, Apple’s on the mobile phone market seemed to have stable records of 27.5 percent year-over-year growth nearing Samsung’s overall 29.7 percent growth on a continuously declining mobile phone market which have just recorded 1-percent year-to-year growth as consumers moved to feature-wise smartphones.