In less than six months since its launch last November, Candy Crush Saga has skyrocketed to become the most played mobile app game in the world, and the most popular game on Facebook. With millions of daily, active players, and thousands more joining the fold, it’s easy to wonder what has made this game so successful – not just in terms of usage statistics, but also in terms of the revenues it has created for the developer, King.
The game play itself is far from original. Candy Crush Saga is a variation on popular match-three games such as Bejeweled. A fun, and colorful game board of varied candies instantly offer visual appeal for the game. The goal is simple. On that game board, the user has to move the different colored candies vertically or horizontally to swap them with an adjacent candy, in order to create three or more sets of candies with the same color. And you would love chocolates like Klondike in this game, where most of them when combined with other stripe-colored candies do amazing tricks of completing your level, while there are also candy-eating chocolates.
The game is also played by levels. With each increase in level, the game’s difficulty also increases. Some instances would require the user to complete a certain level in order to unlock or play the next. The Facebook version currently has 455 levels, while the mobile version has 395 levels. While swapping colored candies may sound simple, playing the game can be a challenge since you’re only given five lives in every attempt to complete a level, and you lose one when you fail to do so. Don’t worry, lives are replenished, albeit after thirty-minutes. However, you can purchase life through Facebook credits, or by asking help from your friends on the social networking site – which would explain the constant game notifications you might be getting from friends. Additional obstacles also make different levels more difficult to complete, while special candies are designed for potential matching which they call special candy combination.
Each level may also require different tasks. Points and special candy bombs are rewarded based on how fast you match the sweet treats and the number of matches you make. You can always return to a finished level to get a perfect score of up to three-stars for your candy-matching abilities. The game’s visual appeal is definitely its strength. But the test of logic is certainly what keeps users engaged with Candy Crush Saga. Like real-life candy, it can certainly be addictive. Playing this with your tablet or touchscreen smartphone is definitely a great way to kill time, and exercise your thinking.
While the candy treats may seem sweet, many I know who have played the game have grown bitter over Candy Crush. The level of difficulty is not merely to keep people engaged, but also designed to compel users – especially those who are keen on moving on to the next level – to fork out real money to easily finish a level, or purchase life. While Candy Crush Saga is free to install, the game would not be in the Top 5 grossing games without such “call-to-action”. Its social media integration of allowing you to gift lives to your Facebook friends who also play the game is also a blatant attempt to keep the game viral. If you keep getting those notifications, wouldn’t you want to see what the fuzz is all about?
Sponsored Post by Klondike.