Apple to open small stores in India, targets to dominate emerging markets

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Reports told that Apple is looking to open series of smaller “neighborhood shops” in India to grab certain market share for iPhone, primarily rival Samsung with its cheap offerings in the region. Sources points, that the Curpertino-giant is working with local distributors to setup small stores on targeted places with strong smartphone penetration and large student population.


And that’s just really small stores of just around 400 to 600 sq.ft floor area, far from the lavish Apple Stores that we know. Mainly, the store’s space will be aimed to iPhone and iPad which is positioned well in the Indian market. And these are entry-levels iPhone 4, iPhone 4s, iPad mini and iPad 2 which are notably the largest selling products in the region.

Currently, the Indian smartphone market is largely dominated by Samsung which has strongholds of 32 percent followed by Micromax for its 21 percent with Apple only capturing only 2-percent of volume from last year’s fourth quarter.

The company is rumored to re-introduce the iPhone 4 in India to lure mass consumers to jump in with just 21,900 rupees or $360 far from the current iPhone 5C which sells at 41,900 rupees or $687.

In this market, MTS 3GPLUS network also thrive to capture consumers who are looking for great internet experience. It’s the first ever telecom to roll out data service that is based on Evolution-Data Optimised (EV-DO) Rev B Phase II technology which is presently implemented on countries like US, Japan and Korea. The roll-out will cover India’s key cities like Delhi, Rajasthan, Gujarat, Kerala, Karnataka, Tamil Nadu, Kolkata, Uttar Pradesh (West) and West Bengal.

From the companies recent advertisement(which is shown below), you can relate on how comfortable browsing through your iPhone or iPad at highest of 9.8mbps even a newborn baby can do it. Check it out.


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