Apple: Yesterday, Today and Tomorrow

Once again on the Forbes 2016 most valuable brands list, Apple retains its first position. The brand is currently valued at $154.6 billion with revenue of $233.7billion and a global presence constituting of millions of extremely loyal customers. The Apple brand is definitely here to stay, which is more than can be said for other top brands currently on the list.

The tech world is inundated with startups hoping to re-create the kind of success Apple has achieved. Dave Howden, Business Development Manager at Umbrellar believes that there is more to come. “The neo-tech startup industry is still very much in its growth stage and more techpreneurs will spring up with novel products in the coming years. It’s an exciting era for tech. Quantum computing is the next frontier, and will taking computing power to a new level.”

Apple has clearly defined itself as a leader in the technology space and has also seeks to establish a formidable position in the luxury industry. The hiring of Angela Arhendts former CEO of Burberry as its VP Retail and Online store in 2013 proves that. But before Apple was what it is today, did Steve Jobs ever forsee how far his budding company would go?

Here are some of Apple’s product innovations from the past to date:

Apple I

  • APPLE I (1976)

The first apple computer; it was homemade and had a wooden case. Although the device looked like an advanced typewriter, the Apple 1 could solve complex calculations and was ahead of other computers in its day. Its production was discontinued in 1977 at the introduction of the Apple II.

Apple II

  • APPLE II (1977)

The Apple II was visibly more advanced than its predecessor. It had an 8-bit processor with a unique power supply and was more attractive design-wise. It was developed in Silicon Valley and was a highly successful mass produced microcomputer.


  • MACINTOSH (1984)

The Apple Macintosh was developed to produce improved graphics performance. Its memory size was 128KB. The computer was introduced by the memorable commercial shot by Ridely Scott which aired during the Super Bowl XVIII games.

Macintosh Powerbook


The first of the powerbook series, this computer showcased Apple’s interest in convenience design by the positioning of the keyboard which allowed users rest their palms while working. The in-built track ball and unusual dark colour added to its unique look.

Power Macintosh 4400

  • POWER MACINTOSH 4400 (1996)

The 4400 Power Mac (as it was later called) distinguished itself from other models by the position of the floppy disk drive, which was on the left. This computer replaced the Quadra Models but lasted only two years when it was discontinued 1998.


  • I-MAC G3 (1998)

The G3 was known for its unique look and attractively coloured plastic casing. Consumers hailed it as the ultimate convergence of product engineering and design at the time. It also saved apple from a period of financial downturn in 1998.


  • iPod (2001)

The iPod did not only revolutionize the tech industry, it also changed the way music could be stored and listened to. A lot of people still recall that fascinating speech by Steve Jobs, describing how the iPod was about to change the music industry.

iPod Mini

  • iPod MINI (2004)

The iPod mini used the touch sensitive design of its predecessor, the iPod 3rd generation. It won the market as one of the most sought after tech product by consumers in 2004.

Macbook Pro

  • MAC PRO (2006)

The name “Pro” was adopted by Apple for their products offering a more premium laptop experience as was evidenced by the Mac Pro above. Its distinctive aluminum casing added a sleek look to the design. The original model had a memory capacity of 667 MHz. Subsequent models have upwards of 1000MHz.

Apple TV

  • APPLE TV (2007)

The device allows users to receive digital data from various sources and stream onto a television screen. Apple TV was originally considered to be called iTV in tradition with most apple products, but due to copyrights held by the British TV network ITV, it was thus renamed.


  • iPhone (2007)

This is among Apple’s biggest innovations and still one of the company’s most successful products to date. The iPhone heralded a line of smartphones that disrupted the phone industry (with an iOS software) which was previously dominated by brands like Nokia.

Macbook Air

  • MacBook AIR (2008)

The MacBook Air combines a sleek design of computing performance and laptop portability. It has an extremely thin surface with an aluminum case which makes it very light. The MacBook Air replaced the initial MacBook after its production was stopped in 2011.


  • iPad (2010)

Like the iPhone, the iPad was another revolutionary success for Apple and it paved the way for several tablet technologies currently in the market. As Steve Jobs said, “What we want to do is, we want to put an incredibly great computer in a book that you can carry around with you and learn how to use in 20 minutes.” The iPad currently has a mini-series in addition to its original 4 series.


  • THE iMAC: Slim Aluminum (2013)

This is the modern version of the iMAC G4 (discontinued) which experienced several modifications since its introduction in 1998. The iMAC is currently the main selection among Apple consumers for desktop computing. The most recent version is the 2015 iMAC  with Retina Display.

Apple Watch

  • APPLE WATCH (2015)

The Apple Watch was developed to reduce dependency on phones by creating an alternative interaction with wearable smart devices. The Apple Watch also incorporates a fitness tracking and monitoring system for users who are health conscious. At the moment, this is Apple’s latest introduction to the market.


There are always tests for new products going on at Apple’s think farm and whatever the company holds in store for its customers, they are assured that it is something along the lines of innovative, high-performance and probably disruptive. As mentioned previously, Apple is no longer just the tech company it started as, so perhaps consumers can expect something within the luxury space. Apple has come a long way from wood cased computers and no doubt, has a lot more to offer.

For a more in-depth read about Apple’s products, visit the Apple timeline page.